Form 2021 to 2025, I had the pleasure of working with the amazing people at Avanquest. The company publishes a variety of popular software, including Soda PDF, PDF Creator, inPixio and the Adaware suite. I was initially hired as of a UX/UI Designer, and then transitioned to a Product Designer role.

My work first centered on optimizing user acquisition and retention; from marketing campaigns and landing page design, to retention and subscription renewal flows. I then started helping with improvements for the main website and its service pages experience on desktop and mobile. I also acted as the lead advocate for greater use of UX practices within the company, user testing in particular. Later, I led the redesign of Soda PDF and E-Sign (the company's electronic signature platform), in an effort to modernize and better integrate the different service offerings.

Throughout this, I had the opportunity to collaborate cross-team with marketing, engineering, support and product management and experience the company's end-to-end process.

E-Sign is Avanquest's electronic signature solution. It enables easy self-signing of documents, as well as legally-binding signing of business contracts between two or more parties. From anywhere, on any device.

Effortlessly manage users an optimize license administration of Avanquest products, no matter the size of your organization.

Avanquest's PDF products had found place in a few major companies and institutions, but business growth in that area had slowed. One of the main reasons was the lack of an admin tool that enabled easily management of installations and licenses across large user groups. The solution available at the time worked well enough for small teams, but became unwieldy when an administrator had to deal with more than a few installations within a company. It was time to lay the foundations for a proper management tool, one that in the future could grow to support more than our main product and be instrumental for further developing our B2B market.

• create a fully-fledged license management portal, from scratch
• figure it out without direction, start the project with no PRD
• consolidate the expectations of multiple current clients into a single coherent product

• research user and license managements systems, and outline the needs of those running them
• prepare a wireframe presentation of what the the down-the-road fully-featured vision for the administration tool could be
• interview representatives from the companies currently using PDF Architect to confirm their current needs, see what we've missed in out first initial concept, as well as get their opinions on features we were thinking about including in the future
• create a high-fidelity prototype for the initial release, containing the prioritized features according to the needs of our clients
• finalize the XD file and collaborated with the developers during the development process